Auto-margin Documentation

Last updated: May 5, 2026

General

Find dealers

This section applies to users conducting B2B outreach to other dealers. Users selling directly to end customers can skip this page.

After a vehicle has been evaluated, the next step is identifying which dealers are most likely to buy it. Auto-margin supports this prioritization.

Dealer-fit checklist

  • Segment fit: the dealer historically sells this class of vehicle.
  • Inventory gap: the dealer's current stock is structurally low in this segment.
  • Geographic fit: logistics are workable and local demand supports the vehicle.
  • Price band fit: the asking price falls within the dealer's typical operating band.

Outreach sequencing

  1. Begin with dealers who are short in the relevant segment.
  2. Prioritize dealers with high turnover or consistent replenishment activity.
  3. Lead with evidence rather than description: the inventory gap, the comparable market band, and the segment match.

Outreach note structure

Outreach messages perform better when concise and specific.

  • Vehicle summary: year, model, trim, mileage, key options
  • Asking price alongside the comparable market band as a range
  • Fit rationale: the specific reason the vehicle suits this dealer
  • Next action: call, hold, reserve, or pass